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CDTA, with the support of the Central Avenue Business Improvement District, will install five flatscreen TVs in its busiest Bus Rapid Transit (BRT) stations on Central Avenue to display the work of local artists and artists' organizations.
The Transit Art program is part of CDTA's Transit Development Plan, and is designed to share local art and arts programming with the public.
"We're excited," says Jonathan Scherzer, Director of Marketing for CDTA. "I think it's a great program. It's a no-brainer for us. We feel very entrenched in our communities, and I know the Central Avenue BID feels the same way, so to give something back and allow people to have a voice is a real positive thing." The big push now is getting as many arts organizations on board as possible, in order to make the content as engaging and varied as possible, Scherzer says.
The five 42-inch flatscreens will be mounted inside durable enclosures inside the BRT stations at 900 Central Avenue in front of Hannaford Plaza, 855 Central Avenue near Mildred Elley, 633 Central Avenue near Danker Florist and across the street, and at 195 Washington Avenue in front of the Washington Avenue Armory.
The Transit Art program will include stills, videos, and demonstrations, music performances, dance performances, cooking demonstrations, fashion, flowers, writing--nearly anything that involves artistry or design. Future plans for the project could include virtual gallery openings, virtual holiday craft fairs, and other community tie-ins.
The screens will be connected wirelessly to a server that will run programming around the clock. The programming will be coordinated by the Graphic + Media Design Program at the Sage College of Albany. Content will be sourced from the community. The project is scheduled to be completed by late summer/early fall.
If you have a still of your artwork, footage of a performance, please contact the CBID offices at (518) 462-4300 to get more information about submissions.
